Floriculture & Nursery

Hawai'i Island’s floriculture and nursery industry is a vital component of the state’s agricultural economy, producing high-value tropical flowers, foliage, and landscape plants. The island’s climate allows for the year-round production of diverse ornamental crops, including orchids, anthuriums, and heliconias, which are sold locally and exported to mainland markets. According to the 2022 USDA NASS Agricultural Census, floriculture and nursery production remains one of the top revenue-generating agricultural sectors in Hawaii.

The value chain for floriculture and nursery products begins with specialized growers cultivating plants in controlled environments such as greenhouses and shade houses. Once harvested, flowers and nursery plants are carefully processed, packed, and shipped to wholesalers, retailers, and florists. A significant portion of Hawaii’s floral exports reach markets in the continental U.S., requiring efficient transportation logistics and adherence to phytosanitary regulations.

Despite strong demand, the sector faces challenges such as rising production costs, labor shortages, and competition from international producers. The high cost of air freight presents an additional barrier to profitability, making efficient distribution strategies essential for success. Additionally, ensuring disease-free exports is a constant concern, as stringent regulatory requirements must be met to access key markets.