Fruits

Hawai'i Island’s fruit sector represents a dynamic component of the agricultural landscape, characterized by its diverse range of tropical and subtropical fruits including papayas, avocados, and citrus varieties. In 2022, the sector witnessed substantial operations, with over 1,333 producers engaged in fruit cultivation, accounting for a significant portion of the agricultural market. These producers achieved sales exceeding $79 million, indicating the sector’s substantial economic contribution to the local community and its potential for growth. The region's unique climate offers a competitive advantage that allows for year-round production, providing a continual supply of fresh fruits to local and international markets.

However, the sector faces several challenges that impede its full economic potential. One of the primary issues highlighted in the report is the misalignment between production capacities and market demands. This disparity often leads to either surpluses or shortages, complicating distribution channels and affecting profitability. Logistical challenges further exacerbate these issues, as many farms are located in remote areas, which increases transportation costs and complicates access to major markets. Additionally, the lack of adequate cold storage facilities and efficient supply chain management often leads to significant post-harvest losses.

Addressing these challenges presents numerous opportunities for the sector to enhance its economic viability and sustainability. The development of value-added products, such as fruit powders and essences, is seen as a promising avenue to reduce waste and increase revenue. These products can leverage the natural biodiversity of the island and meet the growing demand for natural and healthy food options in global markets. Furthermore, investing in cold chain infrastructure and adopting innovative technologies for better demand forecasting could greatly improve supply chain efficiencies. Strategic partnerships and collaborative initiatives, as suggested in the report, could foster a more cohesive approach to tackling these systemic issues, enhancing the sector’s competitiveness and resilience.