Greens

Refers to collard greens, kale, Swiss chard, and mustard greens grown year-round with adequate pest management. Many small farms produce a mix of these leafy greens for direct or wholesale markets.

Greens hold strong appeal among health-focused consumers, providing vitamins and a versatile cooking profile. Growers capitalize on short growth cycles and staggered planting to keep a steady supply. While pests such as caterpillars and aphids are common, organic and integrated approaches help preserve leaf quality. The continued popularity of green smoothies and farm-fresh salads bolsters steady demand, ensuring that greens consistently feature among Hawaiʻi Island’s top sellers in small to mid-sized farm operations.