The availability of market intelligence, research, and data systems is crucial for producers on Hawaii Island to make informed decisions about production, pricing, and marketing. However, farmers lack access to timely and relevant market information, which results in missed opportunities and inefficiencies in the value chain. Without accurate data on demand trends, pricing, and emerging technologies, producers are often unable to align their production with market needs, leading to overproduction or undersupply in key markets.
As part of the Market Systems Development Initiative (MSDI), efforts are being made to generate more comprehensive data and analysis to guide decision-making within the value chain. This intervention is aimed at addressing the current gaps in market information and providing producers with real-time access to data that can inform production and marketing strategies. By integrating these data systems with other support services and training programs, producers can optimize their operations, reduce waste, and better compete in both local and export markets. Additionally, the availability of robust market information will help align other system functions, such as finance and infrastructure, ensuring that producers have the tools needed to grow their businesses sustainably.