Description
The Kubota-Hawaiʻi AgTech Collaboration represents a unique opportunity for Kubota to expand its market presence and product offerings in Hawaiʻi, North America, and potentially the Pacific Island nations. Hawaiʻi serves as a strategic hub for the Pacific region, offering a gateway for introducing innovative agricultural technologies to a diverse and dynamic market. By collaborating with a partnership of producers, researchers, and trainers, Kubota can address specific challenges in food production, further enhance its reputation, and drive sales growth in potentially new segments.
This partnership aims to leverage the strengths of the Hawaiʻi Island Agriculture Partnership (HIAP), the Hawaiʻi Foreign Trade Zone (FTZ), and the State of Hawaiʻi Department of Business Economic Development and Tourism (DBEDT). The collaboration will focus on identifying market needs, showcasing advanced agricultural equipment, and facilitating knowledge transfer.
Lead Implementer
Year Started
Hawai'i Foreign Trade Zone No. 9 (FTZ)
2024
Project Website
Project Phase
Implementation
Challenges this Collaboration seeks to Address
Inadequate Aggregation and Processing Facilities
Hawaiʻi Island lacks sufficient aggregation and processing facilities, making it difficult for small-scale farmers to reach markets efficiently and profitably. This infrastructure gap exacerbates post-harvest loss and limits access to markets.
Staple Food Commodities